![]() The challenge was no one had figured out how to monetize the traffic beyond banner ads. The dot bomb era was full of arsenals of venture capital investment enabling the next college kid to become a CEO. Of course, it doesn’t.” 2) There is Gold in the Hills.ĭuring the mid-to-late 90’s the mantra for the Internet new frontier was “ build it and they will come.” People think the right new hammer will build the house (and throw the housewarming party) for them. ![]() The key is to not get distracted by them, understand how they work and how to apply them to your specific goals and objectives. “There will always be more and more new tools to get distracted by.
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